THE EFFECT OF SHOPEEPAY-BASED MARKETING AND PAYMENT GATEWAY STRATEGIES ON FINANCIAL INCLUSION OF SHOPEE APPLICATION USERS IN DKI JAKARTA

This study aims to determine the effect of marketing strategy (x1) and shopeepay-based payment gateway on financial inclusion (y1) Shopee application users in DKI Jakarta. is associative research using primary data that directly result a questionnaire or survey from respondents with an unknown population researchers took 260 samples, namely Jakarta who always have used shopeepay as method when shopping online. The analytical this multiple linear regression analysis. results indicate has significant positive (y) then level will increase variable (x2) also (y). Based analysis, existence good carried out by can inclusion. Students apply implications strategies they want do business entrepreneurship. In other side, influence make someone more impulse buying consumptive.